Pergas Novin Tackles Raw Material Supply Challenges Through Passive Defense Strategy

Amid growing raw material supply challenges and persistent currency fluctuations, Pergas Novin is actively working to support Iran’s flour industry and food production sector. The company’s CEO, Meysam Baghaei, highlights how import restrictions, outdated equipment, and the lack of skilled labor have disrupted production across the supply chain.

In response, Pergas Novin has upgraded its quality control labs, expanded its portfolio with high-performance European ingredients, and enhanced technical consulting services. The company also aligns its strategies with principles of passive defense to ensure operational resilience and food security in crisis conditions.

These actions support broader national efforts in livestock and poultry feed production, aiming to strengthen supply chain stability and withstand external shocks.