How is it possible to optimize the grain supply chain in a highly fluctuating market situation?
Ms. Noushin Shahinfar, CEO of Zarin Grain Group

She pointed out that we at Zarin Grain Group have achieved several points to deal with market fluctuations, which include innovation, flexibility, smartness, and synergy, and said: In terms of innovation, it is important to use data, in the sense that if a decision is to be made, it should be based on data.
For example, risk coverage and hedging discussion of currency pairs or things that can make the finished price of goods affordable for us from a global perspective, should be taken into consideration.
She continued: About flexibility, considering the speed of changes and the speed of globalization, whatever happens in this chain, its reflection on our work will increase many times. Therefore, compliance with diversification in our activity and provision of our resources is of particular importance.
The CEO pointed to the issue of intelligentization and added: If this work takes place completely in terms of logistics and delivery and distribution of goods in the world, it can improve the supply chain process. Of course, some measures have been taken in this regard in Imam Khomeini port and northern ports, but it is not 100% smart.
She added: About synergy, information is very valuable for the importer. But from which platforms this information is accessed, how much of that platform can be cited, is one of the things that should be paid attention to in our country and the conditions for its use should be provided.